How to market your business with an ebook

EBooks are short and simple to read, and writing one could do amazing things for your business. Let’s take a look at how an eBook can help you market your business. First off, giving your customers a free eBook will often be the trade you make for their email or their mailing address. Giving customers something for something will help you gain their trust at the very least. Today’s consumer is looking for a great deal. If you don’t give it to them, someone else will.

Next, remember that people like to know that they are valued, so offering a free eBook that is uninformative, incorrect or poorly written isn’t going to help your cause at all. For this reason, many companies choose to outsource the writing of their eBooks to make sure there are no errors in spelling, punctuation or grammar. The company supplies the facts and/or resources, and the contracted writer takes it from there. You, as the business owner, still have the final say-so in what the finished product looks like. Knowing this, it is important to make a great first impression with your ebook cover. So either get your hands on a solid ebook cover creator, or hire a professional designer to create an amazing ebook cover. Continue reading

Is a franchise carpet cleaning company worth it?

Opening a franchise of any kind has its pros and cons. Many people wonder if it’s worth the risk or, on the other hand, if a franchise reduces their personal risk, making it safer than an individual venture. The carpet cleaning business can be a lucrative one whether you buy into a franchise or go it alone.

With many reputable carpet cleaning businesses that offer franchise opportunities, you have lots of options to choose from. The advantages of buying into a carpet cleaning franchise are notable. Continue reading

How to use video to market your business

The popularity of YouTube has given businesses a brand-new avenue for advertising. People are watching videos all the time, so it makes sense to add them to your website or to establish an internet channel devoted to your business. And the opportunity to use video to market your business doesn’t stop at YouTube. Many companies are using platforms such as Vine and Vimeo to promote their businesses. Continue reading