How to use video to market your business

The popularity of YouTube has given businesses a brand-new avenue for advertising. People are watching videos all the time, so it makes sense to add them to your website or to establish an internet channel devoted to your business. And the opportunity to use video to market your business doesn’t stop at YouTube. Many companies are using platforms such as Vine and Vimeo to promote their businesses.

Videos are known to do the following things:

  • Create engagement opportunities between you and your customers
  • Increase the amount of time browsing clients spend on your site
  • Transform customer interest into sales.

With any of the platforms above, you have the ability to embed the videos on your business website, your Facebook page, and into your Twitter posts.

You may be wondering what an effective marketing video looks like. Ideally, you should choose one of the following tasks and a single topic. Keep things short so as not to overwhelm your viewers.

  1. Highlight a product that you sell. Whether it’s a new product or a best-seller, you can make a video that shows off the features of this awesome item to drum up business.
  1. Make a “how-to” video. Especially if you sell materials that can be used to make new items or to repair items your clients already have, showing your customers how to (fill in the blank according to your business), then you’ll come across as helpful and knowledgeable.
  1. If you can convince satisfied customers to do testimonial videos, you can add these to your website as well. More and more shoppers are relying on reviews and testimonials to make their decisions. Keep testimonial videos short and informational. Satisfied customers should brag, but not gush.
  1. Share your story. Within this “About Us” video, you can plug your business and also share your expertise. This will show your viewers that there’s a real person behind your business. They should hear you talk about your personal journey to owning your own business.

These are four examples of videos you should absolutely have concerning your business. Now, let’s take a look at some tips that will maximize your use of videos.

First, upload videos consistently. Adding a few videos daily right off the bat, then going weeks or months without posting anything new might confuse your customers. They may even wonder if you are still in business.

Next, make sure your video is personal in some way. Ideally, you should be the one featured in the video or at least be seen performing day-to-day business tasks. If you feel comfortable, include your employees and maybe your family in the video to give it an extra-special touch.

Finally, make sure there are no upload errors with your video. Double-check that videos are labeled correctly. If your videos have music or captions, make sure that they are timed correctly as well. Sloppy videos could say to your clients and future clients that you don’t care about a job well done.