EBooks are short and simple to read, and writing one could do amazing things for your business. Let’s take a look at how an eBook can help you market your business. First off, giving your customers a free eBook will often be the trade you make for their email or their mailing address. Giving customers something for something will help you gain their trust at the very least. Today’s consumer is looking for a great deal. If you don’t give it to them, someone else will.
Next, remember that people like to know that they are valued, so offering a free eBook that is uninformative, incorrect or poorly written isn’t going to help your cause at all. For this reason, many companies choose to outsource the writing of their eBooks to make sure there are no errors in spelling, punctuation or grammar. The company supplies the facts and/or resources, and the contracted writer takes it from there. You, as the business owner, still have the final say-so in what the finished product looks like. Knowing this, it is important to make a great first impression with your ebook cover. So either get your hands on a solid ebook cover creator, or hire a professional designer to create an amazing ebook cover.
There are 5 main steps in developing an eBook that will market your business well.
- Have a defined writing style and topic. If your eBook comes across as the aimless wanderings of a drifter, you won’t generate much business. However, if you have a clear topic, your readers will know that you did what you set out to do when they finish reading it. Also, the style should be unique to you so that they feel they are getting to know the person behind the business.
- Use the information you receive in exchange for the book as market research. You can decide, for example, who is most interested in your business based on how many people download your free book. Do you want to know what age group or gender is downloading your “free gift” most? Just ask!
- Design it well. Any product you put out should be well-designed and polished. It should be completely free of typos and other errors. And it’s a big bonus if you can add in content that will make your business stand out. Pictures, charts and graphics give your eBook the finished look that will make people realize you’re a serious entrepreneur.
- Include a call to action. Every good advertisement has a “call to action,” an area that tells potential clients what you want them to do. You could tout your company’s free evaluations as a means to solving their home or car problems, for example. By simply giving a phone number or an email address, you are inviting the reader to ask for even more information.
- Make your eBook readily available. Put in a plug for it on your own website and social media sites as well, or refer to it in your blog. You can ask how the person heard about the eBook (see tip #2) in order to see which avenue generates the most attention for you, your eBook and your company.